Google Ads

Google Ads is an online advertising platform developed by Google where businesses can create and display ads to reach potential customers across Google’s vast network. It’s one of the most widely used digital advertising platforms.

Here’s a breakdown of what Google Ads is and how it works:

🧠 What It Does

Google Ads allows businesses to:

• Show ads on Google Search results (like when someone searches “best laptop”).
• Display ads on websites through the Google Display Network.
• Run video ads on YouTube.
• Promote apps on Google Play.
• Drive traffic, leads, or sales through highly targeted campaigns.

🔑 How It Works

1. Keyword Targeting: You choose keywords relevant to your product/service.
2. Bidding: You bid on how much you’re willing to pay when someone clicks your ad (PPC – Pay Per Click).
3. Ad Auction: Google runs an auction in real time to determine whose ad gets shown.
4. Ad Placement: If you win the auction, your ad appears on:
   • Google Search (top or bottom of results)
   • Google Display Network (millions of partner websites)
   • YouTube
   • Gmail, Google Maps, Google Shopping, and more

📈 Types of Google Ads Campaigns

• Search Campaign – Text ads on search results.
• Display Campaign – Banner/image ads on websites.
• Video Campaign – Ads on YouTube.
• Shopping Campaign – For eCommerce; product-based ads.
• App Campaign – Promotes your mobile app across Google services.
• Performance Max – An all-in-one AI-powered campaign across all Google channels.

💰 Pricing

You only pay when someone interacts with your ad, such as:

• Clicking a link (CPC – Cost Per Click)
• Watching a video (CPV – Cost Per View)
• Taking a conversion action (CPA – Cost Per Acquisition)

✅ Benefits

• Target specific audiences (location, age, interests, etc.)
• Control budget and spending
• Measurable results (analytics & conversion tracking)
• Scalable for small or large businesses

Would you like a beginner-friendly guide on how to set up a Google Ads campaign?